Paid partnership with Finisterre

Which brands *actually* care? 🧐 Big Fashion is producing between 80 and 150 billion items every year. That’s a - frankly embarrassing - data gap of 70 billion. We can’t build effective legislation without accurate data, which is why @TheOrIsPresent is calling on all brands to disclose their annual production numbers (in units, not weight) as part of the #SpeakVolumes campaign. From there, we can work towards a globally accountable Extended Producer Responsibility (EPR) system which would require brands to pay for the full life cycle of their garments. This would help reduce the burden on communities at the frontlines of the textile waste crisis, who desperately need resources in order to cope with Big Fashion’s excess.  One brand that jumped at the chance to support a campaign led by a frontline community in Ghana is @Finisterre. They shared their production numbers right away, have encouraged others to follow suit, and even hosted an event during The Or’s last visit to the UK to help bring more brands on board. We love to see it. Want to learn more? 👉 stopwastecolonialism.org/speak-volumes #ShowLove #SpeakVolumes2025 #GiftedStay #ad